Digital printing is growing fast! By 2026, the global textile printing market will reach 28.2 billion square meters

Textile printing is the process of applying colors and designs to fabrics. Steady population growth, increasing purchasing power, and rapidly changing fashion trends are the key factors driving the market growth. Driven by rising disposable incomes, consumers, especially in fast-growing developing economies, are increasingly able to purchase fabrics with attractive designs and designer clothing. Rising customer preference for artistic fabrics is also conducive to market growth.

Sustainability, shorter run lengths, online collaboration, the need for brightly colored textiles, and changes in the printing partner ecosystem are some of the trends that are likely to emerge after the COVID-19 crisis. A renewed emphasis on eco-friendly procedures and non-toxic ingredients will be key trends in the textile printing ecosystem. A new awareness of sustainability may trigger a shift from traditional textile printing to digital textile printing, as digital methods are more sustainable and feasible in the long run. In addition to digital printing, shorter plate lengths have also impacted the demand for high-quality rotary screens, which remain the most economical method of textile printing.
During the COVID-19 crisis, the global textile printing market was estimated at 22.0 billion square meters in 2020 and is expected to reach 28.2 billion square meters by 2026, registering a CAGR of 4.3% during the analysis period. Screen printing, one of the segments analyzed in the report, is expected to grow at a CAGR of 2.8% to reach 24.6 billion square meters by the end of the analysis period.

After a thorough analysis of the business impact of the pandemic and the economic crisis it caused, growth in the digital printing segment was recalibrated to a revised 16.5% CAGR for the next seven years. This segment currently accounts for a 7.8% share of the global textile printing market.

The traditional textile screen printing market is a labor-intensive technology that has witnessed steady population growth, rising consumer spending by people around the world, and rapidly changing fashion trends. However, with the advent of digital textile printing and its rapid adoption in the global market, traditional screen printing methods are facing stiff competition. Growth in the digital printing sector will be driven by the ability of digital printing technology to address the technical limitations encountered in traditional printing applications and its use in low-volume production involving a variety of designs, which have proven to be low in the case of traditional printing. effective.

Traditional screen printing methods are facing stiff competition. Growth in the digital printing sector will be driven by the ability of digital printing technology to address the technical limitations encountered in traditional printing applications and its use in low-volume production involving a variety of designs, which have proven to be low in the case of traditional printing. effective. Traditional screen printing methods are facing stiff competition. Growth in the digital printing sector will be driven by the ability of digital printing technology to address the technical limitations encountered in traditional printing applications and its use in low-volume production involving a variety of designs, which have proven to be low in the case of traditional printing. effective.
The U.S. market is estimated to be 1.5 billion square meters in 2021, while China is by 2026.

The U.S. textile printing market will reach 8.5 billion square meters and is estimated to be 1.5 billion square meters by 2021. The country currently holds a 6.62% global market share. China is the second largest economy in the world, and the market size is expected to reach 8.5 billion square meters by 2026, growing at a CAGR of 5.2% during the analysis period.

Other notable geographic markets include Japan and Canada, which are expected to grow by 1.8% and 2.3%, respectively, during the analysis period. In Europe, Germany is expected to grow at a CAGR of around 4.3%, while the rest of the European market (as defined in the study) will reach 9 billion square meters by the end of the analysis period. During the COVID-19 crisis, several European companies have moved their contracts from China, Pakistan and other eastern regions to locations close to or within Europe, such as Morocco, Turkey, Spain and Portugal.

This trend is expected to continue in the post-crisis period, and U.S. companies are likely to follow the same path, preferring non-Chinese partners, especially those from Mexico, Japan or other countries. Europe due to the ongoing trade war and an uncertain tariff scenario. In developing economies, especially in China and India, efforts to promote eco-friendly textile printing technologies are driving digital textile printing in these economies.