Industry News

New technology! The digital direct injection process of paint on polyester T-shirts unlocks the $300 billion sportswear printing market!

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Author : PrintWant
Update time : 2022-04-15 15:22:49
T-shirt printing is familiar to everyone. T-shirts are divided into two categories, according to the fabric composition, there are cotton T-shirts and polyester T-shirts; according to the usage scene, there are casual T-shirts and sports T-shirts. According to the characteristics of the fabric, the cotton T-shirt is skin-friendly and soft, which is more suitable for our daily wear. #Polyester T-shirts, on the other hand, are quick-drying, smooth, and lightweight, making them especially suitable for sports or outdoor scenes.

As we all know, there are many and mature printing processes on cotton T-shirts in China, but printing on polyester T-shirts has always faced several challenges: insufficient color depth and clarity, easy color bleeding, and hard hand feeling in the printed part, etc. etc., and whether the color that is more concerned in the industry will migrate after printing? Although screen printing and offset heat transfer can now solve some printing on polyester T-shirts, there are still many problems. For example, the pattern of knitted polyester clothing will crack after being pulled; a large area of heat transfer will make the T-shirt airtight; sweating after exercise will cause the printed part to stick to the body... and so on.

How big is the market for polyester T-shirt printing? As the Olympic Games and Winter Olympics have been held in Beijing in recent years, it has also laid a strong opportunity for the development of sportswear to a great extent. In the past few years, the global polyester fabric apparel market has exceeded 300 billion US dollars, and it has grown at a rate of 30-40% every year. It is the second largest T-shirt fabric in the world after cotton. Moreover, polyester fabrics also have the advantages of being strong and durable, good elasticity, not easily deformed, corrosion-resistant, easy to wash and quick-drying, etc., and are very popular. In the upcoming Hangzhou Asian Games and Chengdu Universiade, there will undoubtedly be a new wave of polyester sportswear upsurge.


The #Kornit Avalanche Poly Pro from Kornit Digital is the cutting-edge device dedicated to polyester printing and is suitable for all polyester fabric types and colors. The workflow has also been simplified, only need to upload files + print two steps, the labor time cost is less than 1 minute! Traditional screen printing takes at least 25 minutes from pre-preparation to printing the finished product.

Kornit Avalanche Poly Pro also has the following advantages:
· Prevent dye migration (will not fade)
· Maintain the original performance of the fabric (breathability remains the same)
· Meets sports industry durability standards (good fastness)
· No design restrictions (designers can produce any designs they want)
· Profitable from the first print (product competitiveness)

Of course, in order to achieve high-quality digital printing on polyester T-shirts, there must be corresponding inks to match.
PrintWant provide the best related ink for it, For high quality polyester printing. It can:
·Ensures a soft feel while improving the durability of polyester fabrics
·Wider color gamut, solid color coverage and precise Pantone matching
·Higher white ink L value and opacity to improve the reproduction of bright colors
·Improved printing tensile strength and flexibility

Welcome to your inquiry! 
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